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About Us

Dr. S. Larry Goldenberg, Founder

Professor and Head,Department of Urologic Sciences, University of British Columbia


Dr Larry Goldenberg received his medical degree in 1978 from the University of Toronto, and became a fellow of the Royal College of Surgeons of Canada in 1984, following urology residency at the University of British Columbia (UBC). He is a founding Director of the Vancouver Prostate Centre and is currently Professor and Head of the Department of Urologic Sciences at UBC.

Dr. Goldenberg is a clinical scientist and urologic surgeon who has a principle interest in prostate cancer research and treatment. He is a co-founder of the Canadian Uro-Oncology Group (CUOG) which today stands as a global leader for clinical trials research. Dr Goldenberg is a Past-President of the Canadian Urological Association, the Western Section of the American Urological Association, the NorthWest Urological Society, and the Canadian Academy of Urologic Surgeons. 

He has authored nearly 300 peer-reviewed articles, book chapters, videos, and conference submissions, as well as a book for the lay person, entitled Prostate Cancer ­ All You Need to Know to Take an Active Part in Your Treatment, which is in its 3rd edition and has become an important educational resource for men with prostate cancer in Canada. He has been co-Chairman of the annual Issues and Controversies in Prostate Care conference for 20 years.

In 2006 he was recognized for his contributions to health care in BC by being inducted into the Order of British Columbia, and was also appointed a member of the Canadian Academy of Health Sciences. In September 2008 he was awarded the British Columbia Innovation Council’s “ Science and Technology Champion of the Year”. In February 2009 he was made an honorary member of the AUA and he received an AUA Distinguished Service Award. 

In December 2009 he was awarded the Order of Canada. Dr Goldenberg received the Queen’s  Diamond Jubilee Medal in a special ceremony in April 2012.


Wayne Hartrick, President

Wayne.jpgFor over 25 years, Hartrick has been a successful public relations consultant and entrepreneur. As founder and past president of Reputations Corporation, he provided strategic counsel to a wide range of businesses and clients in North and South America, Europe and Asia.

Hartrick has been an active participant in provincial and civic politics, and was instrumental
in providing strategic communications and public relations leadership for a number of successful political campaigns.

He served on the board of the Port of Vancouver as chair of the communications committee, is a past member of the Vancouver City Planning Commission, past chair of the Vancouver Blueway Task Force and sat on the board of directors of the Vancouver Maritime Museum.

Hartrick holds an APR in public relations and is an accreditation examiner for the Public Relations Society of Canada. He is currently a board member of the Global Civic Policy Society and the ARC Society.

He leads an active lifestyle and spends his leisure time enjoying fitness, hiking, boating and snowboarding.



Dr. Richard Bebb
Dr. Stacy Elliott
Shannon Griffin
Ryan Klesc
Naomi Liu
Dr. Larry Mroz
Caroline Okulicz
Joe Rachert
Dr. Richard Wassersug

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